Being a content creator looks like the dream job right now.

Share your life. Build an audience. Make money online. Maybe even turn your platform into an entire career.

But after being on social media since the VERY early days of Facebook, I have some thoughts about what this career actually looks like… and what I wish more people understood before jumping in.

In this solo chat, we’re talking about how much social media has changed, what it’s really like to build a life and business online, and why I think anyone pursuing content creation needs something bigger than followers, likes, and an algorithm.

Because I LOVE what social media has made possible. It changed my life. It gave ordinary people access to audiences, opportunities, businesses, and careers that literally didn’t exist before.

But it also comes with a side we don’t talk about enough.

The criticism. The expectations. The pressure to constantly perform. The reality that you’re building on platforms you don’t own. And the fact that eventually, whether you plan for it or not, your relationship with social media is going to change.

We chat about:

• How social media has changed since the early days of Facebook
• Why becoming a content creator isn’t as glamorous as it looks
• The criticism, judgment, and expectations creators face online
• Why you need an intention AND an exit strategy before building your career on social media
• What Miss Rachel gets right about building a platform around a bigger mission
• Why more followers and visibility don’t necessarily equal more impact
• How to build something meaningful without becoming beholden to an algorithm

If you’re building a business online, dreaming about becoming a creator, or wondering why social media just doesn’t feel the way it used to, this chat is for you.

Because if there’s one thing I’ve learned after all these years online, it’s this: the algorithm will change, the attention will change, the money will change, and eventually, this chapter will too.