The Girlboss Era Is Dead and Hustle Culture Is Next
The girlboss era is officially dead. But did we swing too far in the other direction?
For years, we were told to hustle harder, optimize ourselves, build the business, chase the dream, and wear burnout like a badge of honor. Then came the backlash… the soft life, quiet ambition, anti-work, and the idea that maybe we should just give it all up and move to Bali.
But y’all… where is the middle?
Today, I’m talking about what girlboss culture got right, what we were sold that was completely wrong, and why I don’t think the answer to hustle culture is giving up on ambition altogether.
We chat about:
- Why girlboss culture and hustle culture ultimately led so many women to burnout
- How the soft life and performative rest became the backlash to constant hustling
- The difference between optimizing yourself and building better systems around your goals
- Why social media gives us such an unrealistic picture of both success and rest
- What entrepreneurship actually looks like behind the scenes right now
- How to define ambition, success, work, and rest on your own terms
If you’re tired of feeling like you have to choose between being the girlboss who works herself into the ground or giving it all up for the soft life… if business feels harder right now and you’re wondering if you’re doing something wrong… if you’re trying to figure out what ambition looks like in this next chapter… this chat is for you.